Revisiting Philippine medical tourism entities: (Record no. 9672)

000 -LEADER
fixed length control field 02394nam a22001937a 4500
001 - CONTROL NUMBER
control field 9672
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730103749.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2015 313
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ureta, Mary ann B.
245 ## - TITLE STATEMENT
Title Revisiting Philippine medical tourism entities:
Sub Title capitalizing on market sustainability and advertising viability/
Statement of responsibility, etc. Mary ann B. Ureta.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2015.
502 ## - DISSERTATION NOTE
Dissertation note Master Thesis
520 ## - SUMMARY, ETC.
Summary, etc. This study endeavored to determine the efficiency of the standards and practices of the top ten medical tourism entities in the Philippines as perceived by the three groups of respondents, namely: the clients, operations and staff personnel, respectively along dimensions of their facilitators, training and services toward an end of crafting and designing advertising portfolio to promote those mentioned entities. Specifically, this study sought answers to the following posted questions: 1. How does the Philippine medical tourism position itself in the world standards and branding? 2. How effective are the said ten medical tourism enties as perceived by clients, operations and service personnel in terms of: 2.1. Facilitator; 2.2. Training; and 2.3. Service? 3. Is there significant difference in the effectiveness of the ten medical tourism entities in terms of the three components as evaluated by the three groups of respondents? 4. Based on the result of the study, what advertising portfolio can be designed for this purpose? Hypothesis 1. There is no significant difference in the effectiveness of the ten medical tourism entities in terms of the three components as evaluated by the three groups of respondents. Methodology This study used the quantitative descriptive evaluative method complimented by documentary analysis using evaluation questionnaire among 244 respondents that comprised clients (97); operations personnel (82) and service staff (65). This study utilized frequency, percentage, rank and weight mean with 5-points likert scale to determine the effectivess of the said entities while statistical treatment friendman's Two- WAy analysis of variance was used to depict difference on the perceived effiency among groups of respondents along considered componets.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Madical Tourism.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2015 313
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/30/2026   T 658 2015 313 07/30/2026 07/30/2026 Theses/Dissertation