Binuksan, kinuha: (Record no. 9804)

000 -LEADER
fixed length control field 02386nam a22002537a 4500
001 - CONTROL NUMBER
control field 9804
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730103753.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230131t xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2020 0117
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Espinas, Dexter Dwight D.R.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Melgazo, John Rider Mike Jorge C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Advincula, Shienna Ruan R.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Abucay, Vannesa Fe A.
245 ## - TITLE STATEMENT
Title Binuksan, kinuha:
Sub Title a case study analysis on gardenia�s crisis management
Statement of responsibility, etc. Dexter Dwight D.R. Espinas, John Rider Mike Jorge C. Melgazo, Shienna Ruan R. Advincula, Vannesa Fe A. Abucay .
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Paran��aque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2020
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate Thesis
520 ## - SUMMARY, ETC.
Summary, etc. Gardenia, a world-renowned bread company was caught off-guard by a crisis. The main concern of the study revolves around Gardenia's crisis management strategy. A qualitative comparative case study analysis of Starbucks, Rensol, Cadbury, and Gardenia was used to analyze, compare, and contrast the following crisis management strategies used. To offer more data the researchers conducted 30 in-depth interviews to have the first-hand response of the consumers. The researchers also used document analysis on Gardenia's official statement. Critical discourse analysis was used to analyze and interpret the in-depth interviews as well as the numerous Facebook comments regarding the viral video. But due to the branding power of Gardenia, brand loyalty, and purchasing decision was not an issue. However, there is more to say about how Gardenia tackled the crisis. Thus, the researchers analyzed Gardenia's course of action. The output of the study is a recommendation of another course of action in line with the other case studies analyzed, the consumers' in-depth interview, and Facebook comments. This research will benefit both Gardenia Philippines - in a way that future endeavors might be dealt with a better understanding of the situation and thorough analysis of the consequences - and other similar companies by providing insights on how to properly deal with any crisis that their organization may encounter. This will also benefit future researchers as this research is relatively new and have not yet been studied academically.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Gardenia.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Crisis management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Viral video.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2020 0117
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/30/2026   T 658 2020 0117 07/30/2026 07/30/2026 Theses/Dissertation