The Mimiyuuuh marketing trend unfolds: (Record no. 9813)

000 -LEADER
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001 - CONTROL NUMBER
control field 9813
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730103754.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2020 0116
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gonzales, Aaron Paul A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Balmaceda, Ernest John V.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rontos, Jhonas Edwin Gilbert S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Versoza, Jesro Tei
245 ## - TITLE STATEMENT
Title The Mimiyuuuh marketing trend unfolds:
Sub Title taking it from the great social media influencer of time./
Statement of responsibility, etc. Aaron Paul A. Gonzales, Ernest John V. Balmaceda, Jhonas Edwin Gilbert S. Rontos, Jesro Tei Versoza.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2020
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate Thesis
520 ## - SUMMARY, ETC.
Summary, etc. This study deals with the influencer marketing phenomenon more specifically the rise of Mimiyuuuh as a social media influencer that has amassed millions of following through various social media platforms like Facebook, YouTube, and Instagram Document analysis of articles about Mimiyuuuh and ten in-depth interviews of her (ie. Mimiyuuuh has identified herself as a female in her interviews) YouTube subscribers were used to gaining credible information on the extent of her influence which was analyzed through discourse analysis. These were also done to narrate the future directions of the influencer in relation to the marketing aspect - advertising. The findings suggest that there are five characteristics of Mimiyuuuh which helped her gain the interest of millions of fans. These characteristics are her weakness-turned-to-strength attitude, her authenticity, her truthful humor, her empathy towards the hard work of her family, and her relatability. However positive the results were, the influencer herself aims to pursue a career in the fashion industry and is still having second thoughts about continuing her career in social media marketing. Thus, the researchers developed a marketing concept based on five of the most notable characteristics of Mimiyuuuh which would cater to the future of marketing and would also shape the view of brands and companies on creating their brand image and the use of unconventional marketing strategies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Mimiyuuuh.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Trends.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Social media.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Influencer.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2020 0116
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/30/2026   T 658 2020 0116 07/30/2026 07/30/2026 Theses/Dissertation