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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King and Tom Reichert.
Material type:
TextPublication details: New Jersey: Pearson Education, Inc., 2011.Edition: 18th edDescription: xx, 817 p.: col. ill.; 28 cmISBN: - 9780132465519
- Res 659.1 L24 2011
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 659.1 L24 2011 (Browse shelf(Opens below)) | Available | RES 000885 |
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| RES 659.1 B410 2007 Advertising and promotion : an integrated marketing communication perspective / | RES 659.1 B410 2007 Advertising and promotion : an integrated marketing communication perspective / | Res 659.1 C626 2010 Integrated advertising, promotion, and marketing communications / | RES 659.1 L24 2011 Kleppner's advertising procedure / | RES 659.1019 R5731 2019 Advertising, gender and society : a psychological perspective / | RES 659.122 B4106 2012 Advertising and promotion : an integrated marketing communications perspective / | Res 659.143 El43 2007 Designing and producing the television commercial / |
Includes indexes.
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