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Marketing: the core/ Roger A. Kerin.
Material type:
TextPublication details: Boston; McGraw-Hill Irwin., 2004.Description: xxxii, 125 p.; ill. 26 cmISBN: - 0071246355
- GSL 658.8 K455 2004
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Graduate School Library | Olivarez College Learning Resource Center | GSL 658.8 K455 2004 C.1 (Browse shelf(Opens below)) | 1 | Available | GSL 000629 | ||||||||||||
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Graduate School Library | Olivarez College Learning Resource Center | GSL 658.8 K455 2004 C.2 (Browse shelf(Opens below)) | 2 | Available | GSL 000620 |
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| GSL 658.8 H219 2005 C.2 The bluffer's guide to marketing/ | GSL 658.8 H219 2005 C.3 The bluffer's guide to marketing/ | GSL 658.8 H6991 2024 Services marketing: concepts and strategies/ | GSL 658.8 K455 2004 C.1 Marketing: the core/ | GSL 658.8 K455 2004 C.2 Marketing: the core/ | GSL 658.8 K571 2010 Connecting with consumers: marketing for new marketplace realities/ | GSL 658.8 K848 2003 C.1 Marketing for hospitality and tourism/ |
Includes bibliographical references and indexes.
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