Connecting with consumers: marketing for new marketplace realities/ Allan J. Kimmel.
Material type:
TextPublication details: London; Oxford University Press., 2010.Description: xvi, 332 p.; ill. 26 cmISBN: - 9780199556519
- GSL 658.8 K571 2010
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Graduate School Library | Olivarez College Learning Resource Center | GSL 658.8 K571 2010 (Browse shelf(Opens below)) | Available | GSL 000538 |
Includes bibliographical references and indexes.
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