Introduction to e-commerce/ Jeffrey F. Rayport and Bernard J. Jaworski.
Material type:
TextPublication details: Boston; McGraw-Hill., 2005.Description: xxvii, 516 p.; ill. 26 cmISBN: - 0071251111
- GSL 658.84 R218 2005
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Graduate School Library | Olivarez College Learning Resource Center | GSL 658.84 R218 2005 C.1 (Browse shelf(Opens below)) | 1 | Available | GSL 002957 | ||||||||||||
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Graduate School Library | Olivarez College Learning Resource Center | GSL 658.84 R218 2005 C.2 (Browse shelf(Opens below)) | 2 | Available | GSL 000356 |
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| GSL 658.8342 P441 1999 C.1 Consumer behavior and marketing strategy/ | GSL 658.84 C59 2000 C.1 Inside network marketing/ | GSL 658.84 R218 2005 C.1 Introduction to e-commerce/ | GSL 658.84 R218 2005 C.2 Introduction to e-commerce/ | GSL 658.84 Z65 2000 C.1 Marketing on the internet/ | GSL 658.848 C844 2000 C.2 International marketing research/ | GSL 658.848 C844 2000 C.3 International marketing research/ |
Includes bibliographical references, appendices and indexes.
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