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Effective public relations/ Scott M. Cutlip, et al.
Material type:
TextPublication details: Singapore; Prentice-Hall International, Inc., 1994.Edition: 7th edDescription: xvi, 560 p.; ill. 25 cmISBN: - 9813026642
- GSL 659.2 C979 1994
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Graduate School Library | Olivarez College Learning Resource Center | GSL 659.2 C979 1994 C.1 (Browse shelf(Opens below)) | 1 | Available | GSL 000332 |
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| GSL 659.1 M985 2007 C.3 Advertising principles: marketing communication approach/ | GSL 659.1 O91 2006 C.1 Advertising and integrated brand promotion/ | GSL 659.1 P149 2004 C.1 The law and advertising/ | GSL 659.2 C979 1994 C.1 Effective public relations/ | GSL 659.2 K520 2009 Key concepts in public relations/ | GSL 659.2 S6668 2023 Managing public relations: business principles and tools for strategic communication/ | GSL 659.2072 P960 2008 Public relations metrics research and evaluation/ |
Includes bibliographical references and indexes.
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