How to write a marketing plan John Westwood
Material type:
TextPublication details: London Kogan Page 1996Description: 117p. 21cmISBN: - 074941944x
- GC 658.8022 W529 1996
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Reserved and General Collection Section | Olivarez College Learning Resource Center | GC 658.8022 W529 1996 (Browse shelf(Opens below)) | 1 | Available |
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| GC 658.802 C855 1991 Strategic marketing | GC 658.802 C855 1993 Strategic marketing management cases | GC 658.802 C855 1993 Strategic marketing management cases | GC 658.8022 W529 1996 How to write a marketing plan | GC 658.81 C162 1961 Sales administration: principles and problems | GC 658.81 C475 1990 Sales force management: planning, implementation and control | GC 658.81 C475 1990 Sales force management: planning, implementation and control |
Includes bibliography reference and index.
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