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Advertising and promotion : an integrated marketing communication perspective / George E. Belch and Michael A. Belch.
Material type:
TextPublication details: Boston: The McGraw-Hill Companies., 2007.Edition: 7th edDescription: xxvi, 820 p.: ill.; 26 cmISBN: - 9780071260749
- Res 659.1 B410 2007
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 659.1 B410 2007 (Browse shelf(Opens below)) | c.1 | Available | RES 000793 | ||||||||||||
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Books
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 659.1 B410 2007 (Browse shelf(Opens below)) | c.2 | Available | RES 000847 |
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| RES 659.2'9363 B812 2004 Media relations for public safety professionals / | Res 659.1 Ar336 2005 Contemporary advertising / | Res 659.1 B410 2004 Advertising and promotion : an integrated marketing communication perspective / | RES 659.1 B410 2007 Advertising and promotion : an integrated marketing communication perspective / | RES 659.1 B410 2007 Advertising and promotion : an integrated marketing communication perspective / | Res 659.1 C626 2010 Integrated advertising, promotion, and marketing communications / | RES 659.1 L24 2011 Kleppner's advertising procedure / |
Includes index.
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