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Principles of marketing / Philip Kotler and Gary Armstrong.
Material type:
TextPublication details: England: Pearson Education Limited., 2012.Edition: 14th edDescription: 637 p.: col. ill.; 28 cmISBN: - 9780273752431
- Res 658.8 K848 2012
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Reserved and General Collection Section | Olivarez College Learning Resource Center | RES 658.8 K848 2012 (Browse shelf(Opens below)) | Available | RES 002116 |
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| Res 658.8 K848 2004 Principles of marketing / | Res 658.8 K848 2008 Social marketing : influencing behaviors for good / | Res 658.8 K848 2009 A framework for marketing management / | RES 658.8 K848 2012 Principles of marketing / | RES 658.8 K967 2006 Principles of marketing / | RES 658.8 K967 2007 Principles of marketing / | RES 658.8 K967 2007 Principles of marketing / |
Includes bibliographical references, appendices and indexes.
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