Quality school of choice in the new normal: implication on enrollment projections in a sampled private school/ Glartia M. Aranda.

By: Material type: TextPublication details: Parañaque City: Olivarez College, 2021.Subject(s): DDC classification:
  • T 370 2021 383
Dissertation note: Master Thesis Summary: This study intended to determine the quality school of choice of the respondents in the Daily Bread Christian Academe for enrolment projection in the new normal. To obtain more information and attain its purposes, the researcher utilized Explanatory Mixed Method (Two Dimensional) of research which explores the relationship between two or more variables using statistical analyses of 100 respondents and 6 informants. Results shows that there is no significant difference in the Insiders and Outsiders perceptions on Daily Bread Christian Academe INC. operation descripting a preferred quality school and their assessment of the school's marketing strategies. This means that Daily Bread Christian Academe INC. possesses the characteristics and qualities that learners and parents are looking for. The informants' narrative mentioned that scholarship Discounts, virtual orientation and seminars were same of the activities that were suggested. More so, Facebook ads was evident to informants' narrative. Students and parents are now into Facebook as a primary social media application and also the reason for the marketing department action in enhancing the DBCA fan page. A strategic marketing model was designed adaptable to post pandemic for the private school.
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Theses/Dissertation Graduate School Library Olivarez College Learning Resource Center T 370 2021 383 (Browse shelf) Available

Master Thesis

This study intended to determine the quality school of choice of the respondents in the Daily Bread Christian Academe for enrolment projection in the new normal. To obtain more information and attain its purposes, the researcher utilized Explanatory Mixed Method (Two Dimensional) of research which explores the relationship between two or more variables using statistical analyses of 100 respondents and 6 informants. Results shows that there is no significant difference in the Insiders and Outsiders perceptions on Daily Bread Christian Academe INC. operation descripting a preferred quality school and their assessment of the school's marketing strategies. This means that Daily Bread Christian Academe INC. possesses the characteristics and qualities that learners and parents are looking for. The informants' narrative mentioned that scholarship Discounts, virtual orientation and seminars were same of the activities that were suggested. More so, Facebook ads was evident to informants' narrative. Students and parents are now into Facebook as a primary social media application and also the reason for the marketing department action in enhancing the DBCA fan page. A strategic marketing model was designed adaptable to post pandemic for the private school.

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