Undergraduate Thesis

Most customers today expect more advancement in food stores that can decrease their irritation through packed individuals, holding up lines on a counter, no parking spot, and so on and the purchaser likewise searching for speed and accommodation when buying their necessities and wants. Thus, this research aims to distinguish and comprehend respondents' preferences with regards to reinventing business enterprise in the new normal through rolling convenience stores. The study used the descriptive method of research that determines the data and nature of the market of the proposed concept. The researchers preferred this kind of research to gather primary information from the respondents. The analysis of the data reveals that most people go to convenience stores between the ages of 16 to 25. The findings of the study suggest that although there is a large number of respondents who use cash to pay, the use of mobile wallet payment also happens. The researchers concluded that customer safety is the primary priority of every business. The design used in this paper was correlational descriptive to determine and measure customers' expectations and satisfaction as well as to find out the relationship between the variables. Sixty respondents participated by answering the survey questionnaire online which will lead to the results in identifying the relationship and differences between online purchasers between its variables. Thus, Go-cery will help people purchase their needs in a simple and efficient method, which is essential in today's environment. The researchers found that the marketing plan has a high percentage of market acceptability and competitive value. And therefore, it is recommended that further study is pursued into producing a marketing plan.