McQuail, Denis <br/><br/>McQuial's mass communication theory / Denis McQuail.  -- 5th ed.  -- London:  SAGE Publications Ltd.,  2005. <br/>viii, 616 p. :  ill. ;  23 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9781412903721 <br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/><br/><label>Dewey Class. No.: </label>Res 302.23 Mc459 2005