02036nam a22002057a 4500 10366 OCLRC 20260730103809.0 230221t xxu||||| |||| 00| 0 eng d OCLRC T 674.94 2007 Salvador, Chiqui Marketing strategy of Max�s restaurant Baclaran: an analysis./ Chiqui Salvador, Joycha Marquez, Kristine Garcia. Paran��aque City: Olivarez College, 2007. Undergradute Thesis STATEMENT OF THE PROBLEM This study seeks to analyze the marketing strategies of the Max's Restaurant in Baclaran since 2005. Specifically, the study aims to answer the following questions 1. How adequate are the promotional practices used by Max's Restaurant in relation to 1.1 Service 1.2 Quality of food 1.3 Facilities 1.4 Promotional tools 1.5 Place 1.6 Price 2. Who are their target customers? 3. What are the problems encountered by the establishment considering the social, economic, and other problems with regards to the operation and what solutions have they taken regarding these problems? 4. Who are their competitors? 5. Did the Max's Restaurant meet its target sales for the year 2005? 6. What are the tools used for promotion? Research Method This study used the descriptive method of research. To answer questions concerning the current status of the study the collection of data was done through survey questionnaire, opinionnaire, interview and readings from related literature. Simple statistics were used to compute the weight mean. The weighted mean was obtained by getting the product of the frequency and weight assign to each scale. Subject of the Study This involves the marketing strategy, which includes their appeal to the people, price of the product, place of distribution and promotional tools of Max's Restaurant to meet the desire sales. Marquez, Joycha Garcia, Kristine THES T 674.94 2007 10366 10366 0 0 0 0 LRC GR 2026-07-30 0 T 674.94 2007 0048 2026-07-30 10:38:09 2026-07-30 THES 0 0 0 0 LRC GR 2026-07-30 0 T 647.94 2007 0043 C.1 2026-07-30 10:38:09 1 2026-07-30 THES 0 0 0 0 LRC GR 2026-07-30 0 T 647.94 2007 0046 C.3 2026-07-30 10:38:09 3 2026-07-30 THES 0 0 0 0 LRC GR 2026-07-30 0 T 647.94 2007 0053 C.5 2026-07-30 10:38:09 5 2026-07-30 THES