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    <subfield code="a">Ferrer, Mayette S.</subfield>
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    <subfield code="a">A comparative study on the services of selected fast food chains in SM Sucat, Para&#xF1;aque City./</subfield>
    <subfield code="c">Mayette S. Ferrer, Marylean Ed A. Frasdilla, Christian A. Quimora.</subfield>
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    <subfield code="a">Para&#xF1;aque City:</subfield>
    <subfield code="b">Olivarez College,</subfield>
    <subfield code="c">2008.</subfield>
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    <subfield code="a">Undergraduate Thesis</subfield>
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    <subfield code="a">STATEMENT OF THE PROBLEM    The purpose of the study is to compare the fast food services located at SM Sucat, Para&#xF1;aque City.    Specifically this research aims to answer the following questions:    1. Why do the respondents go to fast food establishments located at SM Sucat, Para&#xF1;aque?    2. How effective are the services of the fast food establishments located at SM Sucat, Para&#xF1;aque?    3. What training programs should be given by the fast food located at SM Sucat, Para&#xF1;aque?    4. What problems de the respondents observed that the fast food establishments dealing with regards to their services?    5. What makes the customers return in a fast food establishment located at SM Sucat, Para&#xF1;aque.    Descriptive Method    The researchers made use of descriptive type of research. It is designed for investigation to gather information about existing condition. The principal aim in employing this method is to describe the nature of the situation, as it exists at the time of the study and to explore the causes of particular phenomenon. The questionnaire was the main tool in gathering the needed data.    Subject of the Study    This study aims to compare the Fast Food Services located at SM Sucat, Para&#xF1;aque?    Chapter II presents the methods of research used in the study, It includes the research designed, respondents of the study, data gathering instrument and the statistical treatment of data.    SUMMARY FINDINGS:    Based from the data collected, the following important findings were exposed and revealed in this study.    1 The profile of the respondents.    The table 1 shows the frequency distribution of the total number of respondents (100). Table I respondent the different ages of respondents. This table revealed that the most frequent customers who dined in a fast food are those at the age of 26-32 and got a total number 50 (50%). Female respondents are the ones who frequently dined - in a fast food located at S.M. Sucat. Only 35 (35%) of female seldom eat in a fast food. Based on the tabled above, civil status of respondents who preferred to eat in a fast food are those who are single, this got a percentage of 73%, Students are the frequent guest of a fast food establishment. For he reason that students love to eat in a fast food, not only because of the value meal a particular fast food establishment offered but it is because of the fast service being rend red by the establishment.    2. Reason why the respondents went to fast food establishment located at SM Sucat. Para&#xF1;aque City    Among the four (4) items on the reason why the respondents go to fast food establishment located at SM Sucat, Para&#xF1;aque was taking dinner, with weighted mean of 3.34. This means that most of the customers are having their dinner in a fast food establishment for the reason that they quick and easy to serve. The least common reason was celebrating important occasion weighted mean of 2.63, the average weighted mean was 2.95 and was interpreted sometime. This means that rarely for the customers to hold their occasion on a fast food establishment for they wanted their food to be catered with different choice of meal.    3. Effective of the services of the fast food establishments.    Dine in service was the most effective service that the fast food establishment located at SM Sucat, Para&#xF1;aque offer, out of 3 items, it ranked first with a weighted mean of 3.10. This means that customers prefer to eat in a fast food service because of its quick service. Take out service ranked the second with a weighted mean of 3.06, and home delivery on the least weighted a mean of 2.89.    4. Training's programs that should be given by the fast food establishment located at SM Sucat, Para&#xF1;aque City    Their employees and personnel for customer's satisfaction, skills development leads the rank of the training programs that should be given by the fast food establishment located at SM Sucat, Para&#xF1;aque City to their employees and personnel for customer satisfaction. It got a weighted mean of 3.64 on the second rank was the management training and personnel training with weighted mean of 3.30 lastly, on the rank was the job rotation in with weighted mean of 2.1. the average weighted mean was 3.08 and interpretations agree.    5. A problem observed by fast food establishments dealing services with services.    Impatient guest. It got a weighted mean of 7.84. this could mean that most of guest's can't wait for their food to be distributed. Rude guest was the least reason being observed by the fast food establishment. It got a weighted mean of 2.45, and was interpreted observed.    6. Reason that motivated the customers return to a fast food establishment located at SM Sucat, Para&#xF1;aque City.    Friendly crew that ranks the first this means that customers are not only up to the fast food service being offered by the fast food establishment, and yet the warmth approach of the crews of establishment, it got a mean of 3.71 and was interpreted as agree.    CONCLUSION:    Based on the finding of the study the following conclusions were drawn.    1. The prime reason why the respondents go to fast food establishment located at $1 Sucat Para&#xF1;aque was taking dinner.    2. The most effective service that the fast food establishment located at SM Sucat, Para&#xF1;aque City was the dine-in service.    3. The skills development training was the most agreed raining programs that should be given by the fast food establishment along SM Sucat, Para&#xF1;aque to their employees and personnel.    4. Impatient guest was observed by the following establishments that deals with regards their services.    5. Friendly crew as being observed as the main reason why customers return in a fast food.    RECOMMENDATION:    Arising from the conclusion drawn from the findings the following recommendations are formulated and are offered    1. Employees should know how to accommodate and knows how to communicate to their customers/guests nicely, for their guest/customers might be able to go back to their establishment to dine in every now and then.    1. Employees should put up on their minds the majority of their customers go into fast food establishment to dine and are expecting that their needs and wants can be fast served.    2. Employees of the fast food establishment located at SM Sucat, Para&#xF1;aque should stick and implement the nature of providing quick service and give importance and fully understand that time is really valuable not only for their part but also for the customer as well.    3. Employees and personnel should first undergo training or at least have an experience before being hired by the fast food establishment,    4. Fast food establishment along SM Sucat, Para&#xF1;aque should always be updated with the latest trent is and apply innovations so that customers will not be bored of - the same product a id services and continue to patronize them.    5. Employees should have along patience and the courtesy in handling complaint and be sensitive in mal ing quick actions in solving such problems.    6. Customers should also he responsible in playing their role while inside the fast food establishment and should be held their actions.    7. A follow up stud on service satisfaction from the last food industry along SM Sucat, Para&#xF1;aque may be conducted by fu are researchers to determine whether the concept of a satisfactory service was fully understood and comprehend by the residents of the place. The follow up study may also be done to know if changes were made and applied by the fast food establishment located at SM Sucat, Para&#xF1;aque to provide a satisfactory service to their guests/customers.  </subfield>
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    <subfield code="a">Frasdilla, Marylean Ed A.</subfield>
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