TY  - BOOK
AU  - Parasdas, Dyna E.
AU  - Santiago, Christian Ryan
AU  - Soreta, Mae Joyce S.
TI  - Lodging concepts: identifying trends in enhancing business opportunities.
U1  - T 647.94 2020 0098 
PY  - 2020///
CY  - Parañaque City
PB  - Olivarez College
KW  - Hotel industry
KW  - Attractiveness
KW  - Amenities
KW  - Lodging concepts
KW  - Business opportunities
N1  - Undergradute Thesis
N2  - The hospitality industry has been growing and progressing rapidly over the past few decades, particularly the hotel/lodging industry. Thus, it is imperative to keep on devising new lodging concepts and innovate on previous ideas to create business opportunities and pave the way for better hotel industry. In action, the researchers constructed a quantitative study and gathered data through the means of a survey tool to determine the preferred amenities and attractiveness factors customers look for in a hotel. A total of 100 respondents were selected using purposive sampling. Data obtained from the respondents were analyzed using weighted mean and student's t-test for independent samples. After careful analysis, it was found that respondents prefer attractiveness factors over amenities and that there is no significant difference between the choices of the respondents when grouped according to gender. In conclusion, proposed lodging concepts should revolve around the hotel's attractiveness factors based on the study results
ER  -