Wilcox, Dennis L.  <br/><br/>Public relations :  strategies and tactics / Dennis L. Wilcox., Philip H. Ault and Warren K. Agee.   -- 5th ed.   -- New York:  Addison-Wesley Educational Publishers, Inc.,  1998. <br/>xxiv, 584 p. :  ill. ;  23 cm.  <br/><br/> Includes index.  <br/><br/><label>ISBN: </label>0321045262 <br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations. <br/>Public relations -- Study and teaching. <br/><br/><label>Dewey Class. No.: </label>Res 659.2 W643 1998