Baran, Stanley J. <br/><br/>Mass communication theory :  foundations, ferment, and future / Stanley J. Baran and Dennis K. Davis.   -- 5th ed.  -- USA:  Wadsworth Cengage Learning.,  2009. <br/>xxiv, 373 p.;  ill.;  23 cm. <br/><br/> Includes bibliographical references and index.  <br/><br/><label>ISBN: </label>9780495567066 <br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Philosophy.<br/>Mass media. <br/>Communication. <br/><br/><label>Dewey Class. No.: </label>Res 302.23 B231 2009