Kung, Lucy <br/><br/>Strategic management in the media :  from theory practice / Lucy Kung.  -- London:  SAGE Publications Ltd.,  2008. <br/>viii, 248 p. :  ill. ;  24 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9781412903134 <br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Management. <br/>Strategic planning. <br/>Social science -- Media Studies.<br/><br/><label>Dewey Class. No.: </label>Res 302.23068 K962 2008