TY  - BOOK
AU  - Kung, Lucy
TI  - Strategic management in the media: from theory practice 
SN  - 9781412903134
U1  - Res 302.23068 K962 2008 
PY  - 2008///
CY  - London
PB  - SAGE Publications Ltd.
KW  - Mass media -- Management.
KW  - Strategic planning.
KW  - Social science -- Media Studies
N1  - Includes bibliographical references and index
ER  -