Media and advertising management :  new trends / edited by Sabyasachi Chatterjee.  -- India:  The Icfai University Press.,  2006.  <br/>vii, 211 p. :  ill. ;  23 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>8131405613 <br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media. <br/>Advertising. <br/><br/><label>Dewey Class. No.: </label>Res 302.23 M468 2006