TY  - BOOK
AU  - Chatterjee, Sabyasachi
TI  - Media and advertising management: new trends 
SN  - 8131405613
U1  - Res 302.23 M468 2006 
PY  - 2006///.
CY  - India
PB  - The Icfai University Press.
KW  - Mass media.
KW  - Advertising.
N1  - Includes index
ER  -