TY - BOOK AU - Cateora, Philip R. AU - Graham, John L. TI - International marketing SN - 9780071264617 U1 - Res 658.8 C282 2007 PY - 2007/// CY - Boston PB - McGraw-Hill. KW - Export marketing. KW - International business enterprises KW - Internationales Marketing. KW - Marketing N1 - Includes indexes ER -