Heath, Chip <br/><br/>Made to stick:  why some ideas survives and others die/ Chip Heath.  -- New York:  Random House, Inc.,  2007. <br/> 21. <br/><br/><label>ISBN: </label>9781400064281 <br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology.<br/>Contagion (Social psychology).<br/>Context effects (Psychology).<br/><br/><label>Dewey Class. No.: </label>HS Fic H342 2007