TY  - BOOK
AU  - Heath, Chip
AU  - Heath, Dan
TI  - Made to stick: why some ideas survives and others die
SN  - 9781400064281
U1  - HS Fic H342 2007 
PY  - 2007///
CY  - New York
PB  - Random House, Inc.
KW  - Social psychology
KW  - Contagion (Social psychology)
KW  - Context effects (Psychology)
ER  -