Kleppner's advertising procedure
Lane, W. Ronald
creator
King, Karen Whitehill
Reichert, Tom
text
xxu
New Jersey
Pearson Education, Inc.
2011
18th ed.
monographic
eng
xx, 817 p.: col. ill.; 28 cm.
W. Ronald Lane, Karen Whitehill King and Tom Reichert.
Includes indexes.
Advertising
Res 659.1 L24 2011
9780132465519
OCLRC
160411
20260729043610.0
134