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  <titleInfo>
    <title>Fundamentals of Advertising</title>
  </titleInfo>
  <name type="personal">
    <namePart>Alminar-Mutya, Ruby F.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Intramuros Manila</placeTerm>
    </place>
    <publisher>Unlimited Books Library Services &amp; Publishing INC.</publisher>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>217 p. 250 cm.</extent>
  </physicalDescription>
  <note>ncludes references</note>
  <subject>
    <topic>Advertising</topic>
  </subject>
  <classification authority="ddc">Fil 659.1 M993 2017</classification>
  <identifier type="isbn">97897195654797</identifier>
  <recordInfo>
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    <recordCreationDate encoding="marc">240403</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260730115551.0</recordChangeDate>
    <recordIdentifier source="OCLRC">13954</recordIdentifier>
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