Morgan, Mike  <br/><br/>Marketing in travel and tourism / Mike Morgan and Ashok Ranchhod.  -- 4th ed.  -- USA:  Taylor and Francis.,  2010. <br/>489 p.; <br/><br/><label>ISBN: </label>9780080970516 <br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism.<br/><br/><label>Dewey Class. No.: </label>Res 910.68821 M628 2010