Nicholson, Matthew <br/><br/>Sport and the media :  managing the nexus / Matthew Nicholson.  -- USA:  Elsevier, Inc.,  2007.  <br/>xv, 222 p.:  ill.;  25 cm.  <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9780750681094 <br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and sports. <br/>Sports -- Economic aspects. <br/>Sports -- Marketing. <br/><br/><label>Dewey Class. No.: </label>Res 796.0698 N92 2007