TY  - BOOK
AU  - Nicholson, Matthew
TI  - Sport and the media: managing the nexus 
SN  - 9780750681094
U1  - Res 796.0698 N92 2007 
PY  - 2007///.
CY  - USA
PB  - Elsevier, Inc.
KW  - Mass media and sports.
KW  - Sports -- Economic aspects.
KW  - Sports -- Marketing.
N1  - Includes bibliographical references and index
ER  -