Thompson, Arthur A.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, A.J. Strickland and John E. Gamble. -- 17th ed. -- Boston: McgrawHill/Irwin., 2010.
xlv, 478p.; col. ill.; 25 cm.

Includes index.

9780070182608


Business planning.

Strategic planning.

Res 658.4012 T371 2010