Gutierrez, Ben Paul B. <br/><br/>Cases on marketing management in the Philippine setting/ Ben Paul B. Gutierrez.  -- Diliman, Quezon City, Philippines;  The University of Philippines Press.,  2003. <br/>xiv, 411 p.;  24 cm. <br/><br/><label>ISBN: </label>9715423671 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Philippine -- Management.<br/><br/><label>Dewey Class. No.: </label>GSL 658 C268 2003