TY  - BOOK
AU  - Gutierrez, Ben Paul B.
TI  - Cases on marketing management in the Philippine setting
SN  - 9715423671
U1  - GSL 658 C268 2003 
PY  - 2003///
CY  - Diliman, Quezon City, Philippines
PB  - The University of Philippines Press.
KW  - Marketing -- Philippine -- Management
ER  -