Crawford, Merle <br/><br/>New products management / Merle Crawford and Anthony Di Benedetto.  -- 9th ed.  -- Boston:  McGraw-Hill Irwin.,  2008. <br/>xviii, 558 p.:  ill.;  24 cm. <br/><br/> includes bibliographical references and index. <br/><br/><label>ISBN: </label>9780071263368 <br/><br/><label>Subjects--Topical Terms: </label><br/>Innovations management.<br/>New products management.<br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>Res 658.525 C856 2008