TY  - BOOK
AU  - Crawford, Merle
AU  - Benedetto, Anthony Di
TI  - New products management
SN  - 9780071263368
U1  - Res 658.525 C856 2008 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin.
KW  - Innovations management
KW  - New products management
KW  - Marketing
N1  - includes bibliographical references and index
ER  -