@book{15135,
	author = {Cannon, Jospeh P. and Perreault, William D.},
	title = {Basic marketing :},
	publisher = {McGraw-Hill/Irwin.,},
	year = {2008.},
	address = {New York:},
	edition = {16th ed.},
	note = {ncludes bibliographical references and index.}
}