Cannon, Jospeh P. <br/><br/>Basic marketing :  a global-managerial approach / Joseph P. Cannon.  -- 16th ed.  -- New York:  McGraw-Hill/Irwin.,  2008. <br/>xxxvi, 789 p.:  ill.;  27 cm. <br/><br/> ncludes bibliographical references and index. <br/><br/><label>ISBN: </label>9780071275422 <br/><br/><label>Dewey Class. No.: </label>Res 658.8 C164 2008