TY  - BOOK
AU  - Cannon, Jospeh P.
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 9780071275422
U1  - Res 658.8 C164 2008 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill/Irwin.
N1  - ncludes bibliographical references and index
ER  -