Holland, John R.

Rethinking the sales cycle : how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage / John R. Holland and Tim Young. -- New York: McGraw-Hill., 2010.
xv, 236 p.: ill.; 24 cm.

Includes index.

9780071637992


Sales management.
Consumer behavior.

Res 658.8522 H7191 2010