TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9789812471550
U1  - Res 658.8 K848 2004 
PY  - 2004///
CY  - England
PB  - Pearson Education Limited.
KW  - Marketing
N1  - Includes bibliographical references, appendices and indexes
ER  -