Kotler, Philip <br/><br/>Social marketing :  influencing behaviors for good / Philip Kotler and Nancy Lee.  -- 3rd ed,  -- Los Angeles:  Sage Publications.,  2008. <br/>xii, 444 p.:  ill.;  24 cm. <br/><br/> includes bibliographical references and index. <br/><br/><label>ISBN: </label>9781412956475 <br/><br/><label>Subjects--Topical Terms: </label><br/>Behavior Control.<br/>Behavior Therapy.<br/>Behavior modification.<br/>Social Marketing.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 K848 2008