TY  - BOOK
AU  - Kotler, Philip
AU  - Lee, Nancy R.
TI  - Social marketing: influencing behaviors for good 
SN  - 9781412956475
U1  - Res 658.8 K848 2008 
PY  - 2008///
CY  - Los Angeles
PB  - Sage Publications.
KW  - Behavior Control
KW  - Behavior Therapy
KW  - Behavior modification
KW  - Social Marketing
N1  - includes bibliographical references and index
ER  -