Kotler, Philip <br/><br/>A framework for marketing management / Philip Kotler and Kevin Lane Keller.  -- 4th ed.  -- New Jersey:  Pearson Prentice Hall.,  2009. <br/>xxii, 362 p.:  col. ill.;  24 cm. <br/><br/> includes bibliographical references and index. <br/><br/><label>ISBN: </label>9780136026600 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 K848 2009