TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - A framework for marketing management
SN  - 9780136026600
U1  - Res 658.8 K848 2009 
PY  - 2009///
CY  - New Jersey
PB  - Pearson Prentice Hall.
KW  - Marketing Management
N1  - includes bibliographical references and index
ER  -