Kotler, Philip <br/><br/>Principles of marketing / Philip Kotler and Gary Armstrong.  -- 6th ed.  -- New Jersey:  Prentice Hall.,  1994. <br/>xx, 692 p.:  col. ill.;  29 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9780130980397 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.<br/><br/><label>Dewey Class. No.: </label>Res658.8 K848 1994