TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9780130980397
U1  - Res658.8 K848 1994 
PY  - 1994///
CY  - New Jersey
PB  - Prentice Hall.
KW  - Marketing
KW  - Marketing management
N1  - Includes index
ER  -