Lehmann, Donald R. <br/><br/>Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.  -- USA:  Richard D. Irwin, Inc.,  1994. <br/>x, 198 p.:  ill.;  24 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9780256122763 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing Management. <br/><br/><label>Dewey Class. No.: </label>Res 658.8 L528 1994