TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Analysis for marketing planning
SN  - 9780256122763
U1  - Res 658.8 L528 1994 
PY  - 1994///
CY  - USA
PB  - Richard D. Irwin, Inc.
KW  - Marketing
KW  - Marketing Management.
N1  - Includes bibliographical references and index
ER  -