McNeil, Ruth <br/><br/>Business to business market research /  understanding and measuing business markets. Ruth McNeil.  -- London:  Kogan Page Limited.,  2005. <br/>x, 310 p.:  ill.  23 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9780749443641 <br/><br/><label>Subjects--Topical Terms: </label><br/> Industrial marketing.<br/><br/><label>Dewey Class. No.: </label>658.8 M233 2005